A simple rule: Put Scripts at the Bottom and Reduce Page Load Time with GhostWriter
Every web developer understands the importance of putting scripts at the bottom of a page. It lets users begin to interact with and load web sites faster than when scripts are loaded in the HEAD of a page or within the document itself. (How can you tell? If pages load faster with JavaScript disabled or if you see the browser’s title bar change, but are still staring at a white page for what can seem like ages, chances are good that site is not following this best practice.)
An impossible task?
It’s been over three years since Steve Souders showed us how big of a problem this creates in High Performance Web Sites so why is it still so prevalent? Two reasons:
- It simply doesn’t work! Ever been to a web page only to have it suddenly disappear, replaced with a white background? Chances are, that happened because of document.write(). Vehement disdain for and urgent warnings against using document.write() have not curbed its adoption for two very good reasons: It’s easy and it works which make it the de-facto standard for embedding third-party content like ad banners.
- High degree of difficulty. Identifying library dependencies and threading them back together can take thousands of development hours. Implementing advanced script loading techniques requires developers with an extremely high-level of proficiency and experience. Combine this with a long list of existing projects and its easy to see why performance optimization is often placed near the bottom of Management’s priority list.
Our solution
Enter GhostWriter, the leading web optimization software solution! GhostWriter is a JavaScript library that deals with the idiosyncrasies of document.write and provides an implementation that’s easy and intuitive. There’s no need to change your existing JavaScript or page layout, implement an expensive hardware appliance, install or configure any server-side software or worry about compatibility issues with your third-party content (even ad banners!). With our web optimization software solution, you simply make minor changes to the HTML and add the GhostWriter library. In minutes, you achieve results that would normally take months of development and testing.
Beyond performance
Addressing slow loading web pages and improved performance is just the beginning! GhostWriter’s unique Intelligent DOM Emulator and advanced load manager allows you to do things you never dreamed possible.
- Get a real understanding of actual end-user experiencewith unprecedented detail and precision.
- Monitor third-party services and begin enforcing your service level agreements.
- Identify the root cause of third-party impression discrepancies in real time.
- Prioritize the order components on your page load and execute to increase revenue, improve user experience and reduce website load time!
Find out more
Too good to be true? Explore the information below to know we’re serious.
- Contact us today to see just how fast your site can be
- More than web optimization software
- How it works (technical overview)
- Easy implementation process
- Try out the code now.
Contact us today!
When you’re ready, register and try out the code for a limited time on a non-production site or contact us to learn how to GhostWriter can benefit you!