The Digital Fulcrum team has a long history of providing ad operations expertise and solutions across the full lifecycle, from idea to implementation. Our Ad Operations practice is centered around 3 core areas.
Selection/Strategy
Digital Fulcrum has provided ad operations leadership from start to finish, evaluating and implementing the leading ad serving and workflow solutions. Whether the creation of a detailed RFP and evaluation of the leading providers (OAS, DART, HeliosIQ) or the creation of an evaluation framework customized to your unique business needs, our team has done it all.
- Requirements Gathering
- Needs Assessment
- RFP Management
- Workflow Insertion Order Processes and Optimization
Implementation/Migration
The Digital Fulcrum team has experience leading, architecting, and managing complex ad server migrations/implementations. Having navigated the complexities of merging 100+ distinct entities into 1 cohesive network with 5B monthly impressions, the team knows the intricacies of implementing ad server solutions. Our unique approach to project delivery allowed us to manage the rapid deployment of over 80 sites in just 3 weeks, which reduced costs and expedited the revenue realization resulting from the new ad serving platform.
- Taxonomy Mapping
- Data Migration
- Rapid Deployment
- Planning and Project Management
- Technical/Tagging Integration
Customization
Every business is unique, and as much as vendors tell you a solution is plug-and-play, customizations for your environment will be required. Custom tags, custom taxonomy, custom delivery logic and custom ad units need to be accommodated during any ad serving implementation and our team has done it all.
- Custom Tagging
- iFrame Solutions
- Campaign Optimization
- Custom/Advanced Reporting
- Rich Media
- Video Pre-roll and Companion Ads
- Interstitials
- Training
- Technology Roadmap/Strategic Planning
- Enhancement Monetization